Thirteen years · Agency and in-house
Thirteen years across Google and Microsoft Ads — agency-side at Carat and ForwardPMX, in-house at Digital Room — on budgets up to $700,000 a month. I take a small number of accounts directly.
Track record
Agency-side work included national retail, QSR, financial services and fashion accounts. Those were agency clients I worked on as part of a team, not clients of my own practice — I'd rather say that plainly than let a logo wall imply otherwise. Full case studies →
Why now
Google and Microsoft are both mid-migration. Several auto-apply on a fixed date whether or not anyone has read the release notes, and two of them change what you pay per lead. I keep a running tracker of every one — what it breaks, and what to do before it lands.
What I do
Ongoing ownership of Google and Microsoft Ads. Structure, bidding, budget pacing, feed and Shopping work, and reporting that ties to revenue rather than clicks.
A full read of an existing account, whether it's run in-house or by another agency. Conversion tracking integrity first, because everything downstream of broken measurement is guesswork.
Getting an account through the platform changes above without losing history, bidding control, or budget.
Request an audit
A written teardown of your actual account — measurement integrity, wasted spend by campaign, and which pending platform changes affect you. Delivered before there's any commitment on either side. No call required first.
I read every one of these myself and reply within two business days. If I'm not the right fit, I'll say so and point you somewhere better.